Privacy Policy 

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data by which you can be personally identified. For detailed information on data protection, please refer to our privacy policy set out below.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section "Information about the Responsible Party" in this privacy policy.

How do we collect your data?

Your data is collected in two ways:

First, you provide it to us directly. This may include data you enter into a contact form, for example.

Second, our IT systems automatically collect other data when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior. Where contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders, or other order requests.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding these matters and any other questions about data protection.

Analysis Tools and Third-Party Tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Squarespace

Provider: Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland (hereinafter "Squarespace")

Squarespace is a tool for creating and hosting websites. When you visit our website, your data is processed on Squarespace servers. Personal data may also be transmitted to the parent company of Squarespace, Squarespace Inc., 8 Clarkson St, New York, NY 10014, USA. Squarespace also stores cookies that are necessary for the display of the site and to ensure security (necessary cookies).

Legal Basis: The use of Squarespace is based on Article 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG (German Telecommunications-Telemedia Data Protection Act), insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of TDDDG. This consent can be revoked at any time.

Data Transfer to the USA: Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here:
https://support.squarespace.com/hc/de/articles/360000851908-DSGVO-und-Squarespace

EU-US Data Privacy Framework (DPF): The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. For more information, please refer to the provider's information at the following link:
https://www.dataprivacyframework.gov/participant/4774

Data Processing Agreement: We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data protection law that ensures that this service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data means data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the Responsible Party

The responsible party for data processing on this website is:

Maria Höfflin
The Brand Flourist
Im Schönblick 13
74255 Roigheim
Deutschland (Germany)

Telephone: +4915787799717
Email: hello@thebrandflourist.co

The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will take place after these grounds no longer apply.

General Information on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) TDDDG. This consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Article 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In some cases, this also requires the transmission of personal data to these external parties. We only disclose personal data to external parties when this is necessary for the performance of a contract, when we are legally obliged to do so (e.g., disclosure of data to tax authorities), when we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or when another legal basis permits the disclosure of data. When using data processors, we only disclose personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The lawfulness of data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Article 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.

• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.

• If you have lodged an objection pursuant to Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Promotional Emails

We hereby object to the use of contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.

4. Data Collection on this Website

Cookies

Our website uses so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.

Necessary Cookies: Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested (e.g., the shopping cart function), or to optimize the website (e.g., cookies for measuring web audiences) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be revoked at any time.

Browser Settings: You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Information on Cookies Used: Which cookies and services are used on this website can be found in this privacy policy.

Server Log Files

The page provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version

• Operating system used

• Referrer URL

• Host name of the accessing computer

• Time of the server request

• IP address

This data is not combined with other data sources.

Legal Basis: The collection of this data is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not disclose this data without your consent.

Legal Basis: The processing of this data is based on Article 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.

Retention: The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by Email

If you contact us by email, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent.

Legal Basis: The processing of this data is based on Article 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.

Retention: The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. Further data is not collected or is collected only on a voluntary basis. We use this data exclusively for sending the requested information and do not disclose it to third parties.

Legal Basis: The processing of the data entered into the newsletter registration form is based exclusively on your consent (Article 6(1)(a) GDPR). You can revoke the consent you have given to the storage of data, the email address, and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the revocation.

Retention: The data you provide for the purpose of subscribing to the newsletter will be stored by us, or the newsletter service provider, until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose ceases to apply. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Article 6(1)(f) GDPR.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if necessary, to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

6. Detailed Information on Data Processing

Contacting the User

Contact Form

When you use our contact form, we collect the information you provide.

• Personal Data Processed: Email address and any other information included in the form

Mailing List or Newsletter

When you subscribe to our newsletter, we collect your contact information.

• Personal Data Processed: Email address, first name, last name

Displaying Content from External Platforms

Google Fonts

We use Google Fonts to display typography on our website. This service may collect some data even when you don't actively interact with it. Note: We use locally hosted Google Fonts, so no connection to Google servers occurs.

• Company: Google LLC

• Location: United States

• Personal Data Processed: None (locally hosted)

Handling Activities Related to Productivity

Google Workspace

We use Google Workspace for email, calendar management, file storage, and collaboration.

• Company: Google LLC

• Location: United States

• Personal Data Processed: Information you share while using the service, email address, calendar data, files

• Privacy Policy: https://policies.google.com/privacy

• EU-US Data Privacy Framework Certification: https://www.dataprivacyframework.gov/participant/5780

Cal.com

We use Cal.com for appointment booking and scheduling.

• Company: Cal.com, Inc.

• Location: United States

• Personal Data Processed: Calendar permissions, email address, first name, last name, appointment details

• Privacy Policy: https://cal.com/privacy

Handling Payments

Stripe

We use Stripe to process payments securely. We do not store your full payment card details – Stripe handles this information.

• Company: Stripe Inc

• Location: United States

• Personal Data Processed: Email address, name, payment information, transaction details

• Privacy Policy: https://stripe.com/privacy

• EU-US Data Privacy Framework Certification: https://stripe.com/de/legal/data-privacy-framework

Legal Basis: The use of Stripe is based on Article 6(1)(b) GDPR (contract performance) and Article 6(1)(f) GDPR (legitimate interest in secure payment processing).

Data Processing Agreement: We have concluded a Data Processing Agreement with Stripe.

Interaction with Data Collection Platforms

Tally

This service allows you to interact with forms and surveys directly from our website pages. If this service is installed, it may collect browsing and usage data even if you don't actively use it.

• Company: Tally BV

• Location: Belgium (EU)

• Personal Data Processed: Answers to questions, email address, name, device information, usage data

• Privacy Policy: https://tally.so/help/privacy-policy

Managing Data Collection and Surveys

Google Forms

We use Google Forms to create and manage online forms and surveys. The information collected depends on what you provide in the form.

• Company: Google LLC

• Location: United States

• Personal Data Processed: Answers to questions, email address, usage data

• Privacy Policy: https://policies.google.com/privacy

Managing Web Conferencing and Online Meetings

Google Meet

We use Google Meet for video consultations and online meetings. The information collected depends on what you provide during use.

• Company: Google LLC

• Location: United States

• Personal Data Processed: Email address, name, meeting data, usage information

• Privacy Policy: https://policies.google.com/privacy

Platform Services and Hosting

Squarespace

Our website is hosted on Squarespace, which provides various tools, including analytics, user management, and e-commerce functionality. (See detailed information in Section 2: Hosting)

• Company: Squarespace, Inc

• Location: United States

• Personal Data Processed: Device information, usage data, IP address, geographic region

• Privacy Policy: https://www.squarespace.com/privacy

Selling Services Online

The personal information we collect is used to provide you with services, including payment processing and delivery.

The data we collect to complete payments may include credit card information, bank account details for transfers, or other payment methods. The specific data collected depends on the payment system you use.

Important: We do not directly collect or store your full payment card details. This information is handled securely by our payment processor, Stripe.

Definitions

Personal Data (or Data)

Any information relating to an identified or identifiable natural person. This includes names, email addresses, IP addresses, and other identifiers.

Usage Data

Information collected automatically through our website, which can include: IP addresses, domain names, URI addresses, request times, methods used to submit requests, file sizes, server response codes, country of origin, browser and operating system features, time details per visit, page sequences visited, and device operating system details.

User

The individual using our website who, unless otherwise specified, is the Data Subject.

Data Subject

The natural person to whom the personal data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency, or body that processes personal data on behalf of the Data Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency, or body that, alone or jointly with others, determines the purposes and means of processing personal data, including security measures concerning the operation and use of thebrandflourist.co. The Data Controller is Maria Höfflin, unless otherwise specified.

Cookie

A tracker consisting of small sets of data stored in the user's browser.

Tracker

Any technology – such as cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – that enables the tracking of users by accessing or storing information on the user's device.

Contact Information

For questions about data protection, please contact:

Maria Höfflin
The Brand Flourist
Im Schönblick 13
74255 Roigheim
Deutschland (Germany)

Email: hello@thebrandflourist.co
Telephone: +4915787799717

Last Updated: 21 November 2025