STUDIO POULSEN is the studio of ceramic artist Josefine Poulsen, whose light fittings, vases, urns and one-off sculptural pieces are collected by leading architects and interior designers. She works from her West Sussex home, throwing slowly and treating the process as a form of immersive creative meditation.
Her pieces stay close to the clay – pared-back forms, matt or unglazed surfaces, a palette drawn from the natural colours of the material. Each one is made to be lived with for decades and passed on, and the brand needed to carry that same sense of stillness and worth.
Note: This project was created as part of ELEVATE, a mentoring programme for brand designers curated by Fiona Humberstone.
STUDIO POULSEN
THE PROCESS
CAPTURING THE ESSENCE
We began with the impact the brand had to embody – high-end, timeless, refined – and the way it needed to look and feel: artistic, quiet, and elevated. That essence became the compass for every creative choice, so the finished brand would carry the same still, considered quality as the work itself.
WHO IT'S FOR – THE MUSES
Next, we looked closely at who these pieces are for. Josefine’s collectors live with intention – they value craft, quality, and a measured pace, and they choose objects shaped by human hands. They fill their homes with natural materials, elegance, and a certain quiet beauty, and the brand had to speak straight to that.
THE IDENTITY
With the direction set, the identity took form. The colour palette stays calm and understated, drawn from the natural tones of clay, so nothing distracts from the work. The typography is timeless and refined, with a real sense of high-end presence carried in an artistic, graceful way. The printed pieces reflect the same care – produced on high-quality paper with a tactile, natural finish, so the brand can be felt in the hand as much as seen.
Ready to Bloom?
IT’S YOUR SEASON TO FLOURISH
If you’re an earth-conscious creator longing for a brand that feels aligned, authentic and resonant, let’s connect. Whether you're seeking full brand identity or simply a clearer sense of direction, we’re here to listen and help your vision bloom with intention and care.