STORY OF THE
Week
HOW COLOUR PSYCHOLOGY ALLOWED ME TO STOP REBRANDING MY STUDIO EVERY YEAR
Colour psychology gave me the brand clarity I'd been circling for four years. Here is how seasonal personality changed the way I see colour, why I stopped redesigning my brand identity, and the ROOTS framework I built out of it for my clients.
ALL POSTS
ROOTED IN NATURE: HOW I SEE THE FUTURE OF CONSUMER GOODS
Before I ever designed a brand, I was your customer.
I still am. I'm the one in the little shop, turning the jar around to read every ingredient. I'm the one who follows the trail back to the farm before I click "add to basket". And I'd love to tell you what I'm searching for, because I think you're already making it.
HOW COLOUR PSYCHOLOGY STOPPED ME REBRANDING MY STUDIO EVERY YEAR
It took me almost four years to brand my own design studio. Three logos, a new colour palette every year, and a marketing plan I kept putting off while my income stayed exactly where it was. Here is the tool that ended the loop, and how I work with it now.